A "Second Brain" for Content: Capture, Tag, and Re-Use Clips You Already Own
A minimal tagging scheme — topic, ICP, format — so a Sunday search does not end in 400 unnamed MP4s.
Creators do not have a content problem; they have a retrieval problem. The fix is not a 40-field database — it is 4 tags you actually use: pillar topic, offer tied to the clip, best hook one-liner, and "use-by" season if the reference goes stale (laws, prices, people).
Sunday habit
Export three clips from the week, tag, file. 15 minutes. Compounds faster than a quarterly "re-edit everything" day.
When AI helps
Transcripts power search: if you can grep your words, you can find a moment in minutes instead of rewatching 90 minutes.