How to Package AI Creative for Clients So Approvals Do Not Ping-Pong for Weeks
Folder structure, naming, change logs, and what to put in a PDF one-pager so producers stop asking "which model was this?".
Clients do not slow approvals because they hate AI. They slow down when assets are unlabeled, aspect ratios are inconsistent, and nobody knows which file is "final final". A delivery packet fixes that in one email.
The folder map
- /01_brief – creative intake and reference
- /02_master – unflattened, editable if applicable
- /03_placements – one subfolder per channel and size
- /04_legal – model names, date, commercial scope note
The one-page cover sheet
Hero thumbnail, 3-sentence story, "do not" list, and a single point of contact. Producers print it more often than you think.