Brand-Safe Image Prompting: A Checklist for Teams Shipping AI Creative
Logos, likeness, sensitive contexts, and regional rules — a prompt hygiene guide that keeps review cycles short.
The model is not your brand team. The fastest way to fail review is to ask for "award-winning" creative without negative prompts and usage constraints. Treat prompts like creative briefs: who, where, what we never show, and which trademarked items must stay out of frame.
Always include
- Subject + setting + one lighting sentence
- "No text, no watermark, no logo marks" for concept boards
- "Original generic product" instead of a trademarked pack shot when exploring styles
Escalation paths
If a campaign needs a real product, start from photography or 3D for the hero, and use AI for backgrounds and crops. It keeps legal and e-com aligned.