The One-Page B2B Case Study: Outcome, Proof, and a Quote That Is Not a Novel
A layout teams actually forward: three numbers, one visual, one pull quote, and a CTA that maps to a sales motion.
Long PDFs die in inboxes. A single page with one hero metric and one story arc gets forwarded. Everything else is an appendix for people who are already warm.
The skeleton
- Headline: quantified before/after, no adjectives
- Three bullets: what was broken, what you did, what changed
- Quote: 18–22 words, customer voice, with role and company (permissioned)
- Visual: one chart or photo that does not need a legend essay
First draft
Use AI to expand interview notes into this skeleton, then cut 40% and verify every number on a call.